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Le Native Advertising c'est cool, à condition de...
Le Native Advertising c'est cool, à condition de ne pas faire n'importe quoi http://t.co/QCEQmcpnnW
June 30, 2015
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It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it. But the average piece of native ad content only gets more than 15 seconds of engagement from 1/3 of people who click on it.
http://www.socialmediatoday.com/marketing/sarah-snow/2015-06-29/why-native-advertising-fails
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