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How Online Content Impacts Your Social Media Marketing Strategy http://t.co/2jJAtO3l
August 31, 2012
How Online Content Impacts Your Social Media Marketing Strategy | Business 2 Community
There is a quasi-conventional wisdom developing which says that social media is best used (and sometimes is only useful) for top-of-the-funnel (TOFU) brand awareness. Though this may have been true early on, as social media becomes a more broadly accepted mode of communication by consumers of all stripes, its usage has become more sophisticated.